Bebe Stores, Inc. /biːbiː/ (stylized in all lowercase) is a women's retail brand that was established in 1976. The brand develops and produces a line of women's apparel, accessories, and perfume fragrances, which it markets under the "bebe" or "Bebe Sport" or "Bebe Outlet" names.
On April 21, 2017, bebe announced it would close its remaining 168 brick-and-mortar locations to sell products online as web sales.