Princess Cruises is an American cruise line owned by Carnival Corporation & plc. The company is incorporated in Bermuda and its headquarters are in Santa Clarita, California. As of 2021, it is the second largest cruise line by net revenue. It was previously a subsidiary of P&O Princess Cruises, and is currently under the Holland America Group & plc, which holds executive control over the Princess Cruises brand. The line has 15 ships cruising global itineraries that are marketed to both American and international passengers.
In the 1980s, Princess rose in prominence after American television series The Love Boat was set primarily on the Pacific Princess in its weekly episodes, and the brand has since continued to invoke its connection to the series.