Rasta Taco is a Mexican taco cart catering and fast food restaurant operated by Rasta Taco, Inc., located in Laguna Beach, Orange County, California.
Mario "Maji" Melendez founded Rasta Taco, Inc. in November 2006 while on vacation in Jamaica. While there, he was astonished to find no tacos at any of the local jerk chicken stands or “corner stores”. The business plan was written on the back of a cocktail napkin by the pool and upon his return to the United States, Melendez created a mobile Mexican and Jamaican fusion taco cart catering concept.