NHS, Inc. is a United States sports equipment distribution company based in Santa Cruz, California. It was founded by Richard Novak, Doug Haut, and Jay Shuirman, three surfer friends from Santa Cruz, California, teamed up to start NHS. The acronym NHS comes from their surname initials. The company distributes the following brands: Santa Cruz Skateboards, Santa Cruz Snowboards, Santa Cruz Surfboards, Creature Skateboards, Independent Truck Company, Bronson Speed Co., Krux Trucks, Ricta Wheels, Mob Grip, OJ Wheels, Road Rider, Slimeballs, Bullet and Nor Cal Clothing Co. NHS formerly owned shares of Santa Cruz Bicycles, also co-founded by Richard Novak, but sold to Pon Holdings in 2015.
NHS's main products are skateboard-related, but the company also manufactures snowboarding and surfing equipment.