In July 2006, Fox Racing decided to change its corporate name to Fox Head.[3] The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.
Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors.[4] Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company.[4][5]
In July 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million. [6]
Fox Racing entered the shoe business in early 2022 with the introduction of Union shoe line designed for bicyclists.[7]
In 2023, Vista Outdoor began to integrate brands such as Bell, Giro, and Camelbak into Fox Racing.[8]